My Best Offer Ever (v3)

Welcome to Your Complete H.E.R.O.
Business Transformation Package!

Read the story or skip to the details...

This is something I only do ONCE every 7 years.

The last time was in 2016.
Before that was in 2009.

I'll tell you why shortly... but first,

here's the short backstory...

Skip to the details, or keep reading...

The Epic Roadtrip

I have always loved road trips.

Especially when I needed to come up with some new ideas or clear my mind.

After a particularly tough week I jumped in the souped-up, silver, 3-series BMW I owned at the time to go for a drive. I lived in Michigan at the time yet, through some weird and unpredictable twist of fate...

I ended up driving to Orlando to attend a private marketing event.

But I'm skipping ahead...

Let's talk about when I stopped for gas in Dalton, Georgia.

THAT is where the real story begins...

Transaction Declined...

I have always loved taking road trips.

Especially when I needed to clear my mind.

As I mentioned, I lived in Michigan at the time.

After a particularly tough week I jumped in my 3-series BMW to go for a drive.

Somehow I ended up in Florida.

Everything was going great until I stopped for gas in Dalton, Georgia.

Let me give you an example...

In your ads, do you use images of:

• you and your friends, or you and your friends or friends on vacation?

• Or you making silly faces?

• Or maybe you’re holding some fancy marketing award… (thinking that brings you any extra credibility)

• Or, worse yet, maybe you’re posing in front of a fancy car, house, or private jet (that was rented for a photo opp)

These are what are called “native images” and they are very common among guru-types. We see many people copying these images in their ads believing “if it works for them it will work for me too”.

Now, listen, some of these images may work for certain people - I’m not going to tell you “they flat out don’t work” - but unless you’re a Kardashian or have been on TV in front of hundreds of millions of people, they probably won’t work very well for you.

This is what the gurus are teaching you to do.

But, after 6 years in the advertising business, I can tell you without a doubt that even if they do work for you in the beginning…

• They will only work for so long…

• At certain levels of ad spend…

• And after that, you can’t push them anymore.

Our recommendation to all our agency clients is to NEVER use these types of images and, when they ask us to go head-to-head and “prove it”, we have repeatedly proven that our unique style of image converts better.

If you get nothing else out of this letter, this one tip is guaranteed to improve your advertising campaigns instantly.

And that leads us to the next big problem:

Ad Fatigue

If you have been advertising for more than a day, I bet you’ve heard of ad fatigue.

Most people describe ad fatigue as “when your audience sees your ads so often that they lose interest and stop engaging with your ads”.

The problem with that definition is it’s only partly true.

You see, the bigger problem is this…

The image didn’t entirely resonate with the audience to begin with.

So, it’s not that they have seen it “too much” - although that can be partly true - it’s more likely that it didn’t fully resonate with them the first time they saw it.

They just didn’t feel the image you used.

Now, imagine them seeing this image (that they already don’t like) over and over and, while it may have worked for a while, your ads start fizzling out.

Hint: If it didn’t resonate the first time, it won’t resonate the second, third or the 10th time.

So (to fight ad fatigue) you go back to the drawing board and create new images for your ads so you keep your revenue flowing. All the while believing the myth that it’s ad fatigue making your campaigns so volatile and unpredictable.

You believe so much that it’s ad fatigue causing your ads to not work that you put it on your schedule to make new ad images every couple of weeks.

Not to mention the new copy you’ll probably write, and the headlines, and do you need to tweak the offer, and the list goes on.

Or worse yet…

You believe ad fatigue so much to be the problem that you’re constantly launching new campaigns every morning, scaling the winners, cutting off the losers…

And do it all over again the next day, and the next day, and the next...

That’s a LOT of work you’re doing over and over to achieve the same results.

And the two problems mentioned above are just scratching the surface of what’s either being taught wrong or isn’t taught at all about how ad images actually work to create winning ad campaigns.

The ad networks don’t care. Because you’re spending more money.

The gurus don’t care. Heck, those “guru images” probably aren’t working for them (but you’re the one paying for their ad campaigns, that’s why they don’t care).

It’s no wonder you’re stressed.

BONUS #

"Best Offer Ever" Templates

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The Proof

Testimonials

Testimonial With Image

The Ease and Speed

The Benefits

Focus more time on what you do best for your company or your clients that will generate more revenue and profits...
Rest easy knowing that carefully trained designers are making ads that convert so you can have one less thing to worry about...
Get time back in your day that you’ve spent doing more work on your ads than is really necessary and enjoy that new time to do what you want...
Experience campaigns that scale smoothly over time and don’t require constant refreshing like you’ve been told you need to do all along…
Say goodbye to the boogieman known as “ad fatigue” and finally start experiencing lead flow & sales numbers you’ve heard about but haven’t been able to hit (for some “alleged” mysterious reason)...
Stop second-guessing your abilities of whether or not you can actually run successful lead generation or profitable sales campaigns so you can spend time providing value to your customers or clients...
Get back time you need to finally create that content piece or training you’ve been putting off for who knows how long…
Finally stop guessing and hoping your creative will actually attract qualified prospects and leads…
Stop relying on crowd-sourcing your campaign support from other advertisers who also don’t know what will convert…
Cut unnecessary “busy” hours off your day and finally start working on your business instead of in it…
Trust that this area of your business is handled by professional designers behind serious ad spend with a track record of success…

The Future

Introducing... My Best Offer Ever!

The Value

The Scarcity

The Risk Assumption

The Call to Action

The Warning

The Reminder

The FAQ

We Would Love for You to Join Us.

Click Here to Become a Bizhemian Or text me at +

1 (404) 737-0650

ABOUT LEE COLLINS

Air Force veteran and former corporate VP, Lee Collins began his marketing and consulting career in 1999. As a trusted advisor, he has been instrumental helping clients succeed in 42 different industries and is best known as an early pioneer of Direct Response Marketing on the Internet.

When Lee isn't helping his clients solve marketing and systems problems, he enjoys time exploring the United States in his Jeep Gladiator and traveling to meet clients and friends.

"The driving force behind everything I do is to leave each person a little better than I found them."

More About Lee Collins The H.E.R.O. Consultant

4043 Riverdale Rd #1085 Ogden, UT 84405
(833) PREVA1L • Help.PREVA1L.com

Some links on this website are affiliate links meaning I may be paid a

small commission, at no additional charge to you, when you click them.

My Best Offer Ever (v3)

Welcome to Your Complete H.E.R.O.Business Transformation Package!

The Epic Roadtrip

Transaction Declined...

BONUS #

"Best Offer Ever" Templates

The Proof

Testimonials

Testimonial With Image

Testimonial With Image

Testimonial With Image

The Ease and Speed

The Benefits

The Future

Introducing... My Best Offer Ever!

The Value

The Scarcity

The Risk Assumption

The Call to Action

The Warning

The Reminder

The FAQ

We Would Love for You to Join Us.

ABOUT LEE COLLINS

Working...

Welcome to Your Complete H.E.R.O.
Business Transformation Package!