And that leads us to the next big problem:
If you have been advertising for more than a day, I bet you’ve heard of ad fatigue.
Most people describe ad fatigue as “when your audience sees your ads so often that they lose interest and stop engaging with your ads”.
The problem with that definition is it’s only partly true.
You see, the bigger problem is this…
The image didn’t entirely resonate with the audience to begin with.
So, it’s not that they have seen it “too much” - although that can be partly true - it’s more likely that it didn’t fully resonate with them the first time they saw it.
They just didn’t feel the image you used.
Now, imagine them seeing this image (that they already don’t like) over and over and, while it may have worked for a while, your ads start fizzling out.